Connecting and communicating with visuals is the trend today. This trend has carved out an individual career road tagged “communication design”.
Communication design has today turned into a huge industry with a market size of USD 45.8 billion with a 2.2% growth expected in 2021 alone, as per IBIS World 2020 statistics. As the industry continues to thrive, it has led to academic courses such as BDes in Communication Design at the best communication design colleges in India.
One of the inevitable components of a communication design course is an introduction to psychology. But why? What does psychology have to do with communication design?
Read this article to find the answer.
What is communication design?
Communication design is a designing aspect that incorporates visual creations, typography, photography and various other visual elements into one cohort for effective message communication to the audience from the brand side.
Communication design plays a major play in justifying the concepts and contents to the audience in the best possible visual way for a large audience reach.
Psychology in communication design and its role:
The communication design courses offered in top colleges such as Anant National University, one of the best design colleges in Ahmedabad, and others exclusively allocate training and education on psychology.
But, you might wonder why psychology is educated in communication design. To understand it, you should know the roles of psychology in communication. Here they are.
Role of psychology in communication design:
Understanding the customer and offering the best possible product service is the ultimate agenda in communication design. Achieving psychological understanding is crucial, and here is a detailed idea of it.
Understanding the audience:
To know what customers want, you should know to understand what they expect. Psychology is the tool that helps designers grasp their target audience’s preferences, behaviours, emotions, and cognitive processes. Understanding these aspects helps create designs that resonate with and engage the audience effectively.
Students pursuing their studies in communication design studies at a top bachelor of design university, Anant National University are trained from this aspect.
Visual Perception Analysis:
Having psychologically sound knowledge will help perceive from the customer’s perspective to understand their visual expectations.
Knowledge of how people perceive visuals, colours, shapes, and patterns guides designers in creating designs that attract attention, convey messages clearly, and evoke desired emotional responses.
User Experience Design Guidance:
Psychology aids in crafting user-friendly experiences. It involves understanding human behaviour, cognitive load, and decision-making processes to design interfaces and interactions that are intuitive and easy to use.
Identifying the users’ perceptions and expectations of any product is the key to the successful reach of any product or service. Designers with the ability to analyse from the consumer side will be able to develop highly effective user experience designs.
The best communication design colleges in India prepare students with this psychological thinking capability to perform superior in their design careers.
Emotional Impact Check:
Emotions significantly influence decision-making. Designers leverage psychological principles to evoke specific emotions through design elements, enabling the communication of intended messages more effectively.
A study states that the emotional stature of designers decides 56% of the design outcome.
Technical Sound Support:
Psychology helps designers with technical sound output. Knowledge of behavioural psychology helps in creating persuasive designs. Techniques like social proof, scarcity, and reciprocity can be employed to encourage specific behaviours or actions through design.
Psychology helps in managing the amount of information presented in a design. Understanding cognitive load assists designers in organizing and presenting information in a way that’s easy for the audience to process and comprehend.
Testing and Feedback:
In the final stage, even in the testing and feedback, psychology plays a major role. Psychological principles are used in usability testing and feedback collection. Designers apply psychology to analyze user responses, preferences, and behaviours to refine and improve designs.
Owing to all these significant role plays of psychology in communication design, students studying in the best communication design colleges in India are exclusively prepared and trained in the psychological backdrop as well.
Now, here is an idea on the communication design course offered at Anant National University, one of the best communication design colleges in India.
BDes in Communication Design Course:
Anant National University being one of the standing tall design education institutes in India offers a wide range of design courses that includes BDes in Communication Design.
Here are the course details.
| Course Name | BDes in Communication Design |
| Course Description | This course educates students on various aspects of design and how to incorporate them in designing communicatively sound designs. |
| Level | Undergraduate level |
| Duration | 4 years |
| Eligibility Criteria | The basic eligibility criteria to pursue a BDes in Communication Design at the best communication design colleges in India are as follows;
● Candidates should be a minimum of 17 years of age. ● Candidates should have completed 10+2 with at least 50% aggregate score at any recognised educational institution. |
| Admission Procedure | Admission at Anant National University is based on the candidates’ performance in the entrance test and personal interviews conducted by the institution. |
Exploring the role of psychology in communication design along with the details of the communication design course at Anant National University, it is expected that inner sleeping designers would have woken up to claim their seats for communication design education.
Ensure you choose one of the best communication design colleges in India such as Anant National University, and experience the best education that turns you into one of the expert designers in the market.
Conclusion:
Ignite the light for your design journey by taking up the communication design course at one of the best communication design colleges in India and learning the best out of it. Hope you emerge as a renowned designer in the communication wing.
FAQs:
- What role does psychology play in visual communication?
Psychology helps in understanding the emotions and perceptions of the customers to analyse, ideate and design user-welcoming products, services and design in visual communication.
- How do you apply psychology principles in design?
Designers apply psychological principles in design during processes such as visual creation, cost analysis, social influence marketing of the product, etc.
- Is there scope for communication design?
Yes, graduates with a degree in communication design are hired by top companies as the need for user-friendly, highly influential communicative designs is growing higher and higher.
- What is the average salary for communication designers?
The average salary for communication designers is around INR 4 LPA to INR 7 LPA in India.
